Moai Media · Principal-led consulting

Marketing data architecture for mid-enterprise growth teams

Most conversion work happens before a prospect ever talks to sales. We design the data layer, identity rules, and measurement loops that make campaigns, CRM, and call-center systems tell the same story — then we help you run demand on top of that foundation.

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$16M+

Additional recurring annual revenue from real-time marketing programs

~36%

Combined enrollment / lead / opt-in conversion across channel programs

700+

Brands on a shared Tealium + measurement layer

Fortune 500

Client environment experience (travel + financial services)

The Disconnected Systems Trap

Most growing companies suffer from "fragmented momentum". Where marketing, sales, and operations speak different technical languages. This misalignment creates a revenue gap that no amount of ad spend can fill.

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Our Core Pillars

Three phases of growth, engineered for enterprise reliability.

Marketing data architecture & CDP

Event and identity design, Tealium deployments, profile sync into automation, and warehouse-ready pipelines. One usable customer picture marketers can activate.


Attribution & measurement

Closed-loop reporting from off-site campaigns through site, lead, and offline/call-center signals  models and dashboards finance will accept, not vanity last-click.


Demand systems + full-funnel journey tracking

Paid, lifecycle, and retargeting programs that run on the connected data layer — plus user-journey tracking from off-page acquisition through site, lead, and post-purchase (not stop-at-form vanity funnels).


How engagements run

A systemic approach to digital evolution, ensuring every touchpoint is optimized for ROI.

Discovery

Stack, identity, and revenue-gap audit

Blueprint

Target architecture, data contracts, measurement plan

Execution

CDP / pipeline / activation build in working slices

Optimization

Tighten loops from live performance and data quality

Explore your options.
Contact us today.

Schedule a complimentary strategy session to diagnose your revenue gap and identify high-leverage growth opportunities.

15-Min Briefing

Rapid assessment of your tech stack

Custom Roadmap

Tangible action plan for growth

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