Moai Media · Principal-led consulting
We make GTM and MarTech tell the same story
Most conversion work happens before a prospect ever talks to sales. We connect online, offline, and CRM, then run demand on that foundation.
$16M+
Annual Client Lift
48%
AVG CPL Reduction
3.2x
ROAS Baseline
150+
Solutions Architected
Disconnected systems create a revenue gap ads can’t fill.
No shared identity or events means GTM and MarTech run on parallel truths: finance won’t trust dashboards, audiences you can’t reuse, automation that reacts late.
- On/Offline events that never join cleanly
- Disjointed reporting & dashboards
- Scale bottlenecks in manual workflows
- Siloed data causing blind investment decisions
What we build
Three phases of growth, engineered for enterprise reliability.
The Foundation Layer
Identity resolution, event firing, and compliance orchestration. CRM and warehouse ready pipelines.
Goal: One usable customer picture sales and marketing can activate.
The Observation Layer
Closed-loop reporting from off-site campaigns through site activity, conversion actions, and offline signals.
Models and dashboards finance and sales will accept.
The Execution Layer
Demand generation, paid media, and lifecycle CPL & CPA programs, wired to the same E2E user journey pipelines as the rest of the stack.
How engagements run
Fixed-scope architecture sprint, fractional ongoing, or project PMO alongside your team or vendors.
Discovery
Find where identity, tracking, and revenue numbers break down.
Blueprint
Design how the stack should work and how you’ll measure success.
Execution
Release in slices, not one giant cutover. Your team owns what goes live.
Optimization
Feedback loops from live results: fix data gaps, improve what you spend on
Start with a 15-minute architecture briefing.
Bring your current stack diagram (even a rough one).
We’ll tell you plainly whether the gap is data architecture, measurement, demand execution, or all three.